Your difference is
your advantage.

Our world is too crowded to reward the conventional. Success now means leaning into what's different about you – flawed, messy, 'crazy' bits included – and using it to create something only you can create.

Your first step is identifying which flavour of Crazy Advantage is yours.

Take the Crazy Advantage Test ↗

Takes just 2 minutes

Based on the book
Crazy Successful by John Spencer Williams
Defy conformity,Create the extraordinary.

More resources

Stop hiding the parts of you that make you stand out

Further resources to help you create something Crazy Successful of your own.

01

The Crazy Advantage Worksheet

Available now

Use it to capture your takeaways from the Find your Crazy Advantage chapter of Crazy Successful.

02

The Category of One Scorecard

Take this ten-question assessment to discover where your business, brand, or idea is still blending in, which of the five steps of the Category of One Framework is your weakest, and where to focus first to really start standing out.

Coming soon
03

Book club kit

If you want to work through Crazy Successful with friends, colleagues, or your team – and it’s far more likely you’ll keep progressing if you do – I’ve created a kit to make it easy. It includes six sessions with discussion questions to keep everyone engaged and moving towards their Category of One. It kicks off with everyone taking the Crazy Advantage Test before the first meeting which always starts a fun discussion.

Coming soon
Crazy Successful book cover

The source material

Get the book.

By John Spencer Williams

The full argument for embracing your crazy, finding your hidden advantages, and creating something only you can create.

Visit Crazy Successful Book ↗

Free resource

Get the Crazy Advantage Worksheet

Enter your details below and we’ll send you the worksheet.